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From Experiment to Strategy: Navigating the Opportunities and Obstacles of AI Adoption in Business

Predavanje je v angleškem jeziku.

Many organizations today are experimenting with artificial intelligence (AI). While employees leverage AI tools to boost personal productivity, management often limits efforts to isolated pilot projects, lacking a clear strategy or measurable business impact. Bridging this gap between experimentation and strategy is now a central challenge of digital transformation. This session explores how organizations can systematically implement artificial intelligence to make it an essential part of business processes, decision-making, and daily team workflows. Using real-world examples, it demonstrates how Microsoft Copilot within the Microsoft 365 environment supports this journey—from document and data management, to informed decision-making, to boosting employee productivity and enhancing collaboration within and across teams. Special emphasis is placed on the role of leadership/management: how to align initiatives related to the implementation of AI with business goals, how to develop the necessary employee skills, and how to establish an appropriate framework of trust, security, and governance. The session connects technology, people, and organizational culture, embracing the concept of a “human upgrade” to show how AI can enhance—rather than replace—the way people work. This session is designed for business and IT leaders seeking to move beyond ad-hoc AI experiments toward sustainable, strategic, and measurable applications of artificial intelligence. It also targets department heads and employees interested in progressing from experimentation to strategy and effective AI implementation.

Tomislav Bronzin

CITUS d.o.o.

Tomislav Bronzin is Microsoft Regional Director & Microsoft Most Valuable Professional (20 years in a row!) and founder of CITUS, a Microsoft Silver Partner Company specializing in software development, consulting, and training. He leads the CITUS Team and manages projects focused on Microsoft 365, Mixed Reality, AI, Big Data, and Web/Mobile Apps. Tomislav is a trainer and speaker at Modern Workplace Conference France, Sinergija, Global XR Conference, Global Azure Bootcamp, Global Power Platform Bootcamp, Init Conference, KulenDayz, etc. He teaches at several universities and mentors student teams for the Imagine Cup Competition. Tomislav organized the https://www.mobilityday.com conference and helped organize one of the largest MS Community Conferences in the region - KulenDayz. He is one of the founders of the MS Community in Croatia and the Croatian Chamber of Economy IT Association Vice President. He is also an entrepreneur and innovator who (with his team) has won over 100 international awards for his IT invention, five patents, and many other recognitions. Tomislav has led the CITUS Team in developing several innovative software products based on their propriety innovations in mixed reality, artificial intelligence, big data, and cloud computing.

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