Public cloud, private cloud, hybrid cloud – all cloud models that your web browser or favourite AI agent may suggest today, often before considering where the data will reside, who will have access to your IT infrastructure, and which compliance requirements the environment needs to meet. But what do all these models really have in common, and how do you choose the one that is right for your environment? Is the cloud really the right choice for your organisation and IT environment, or can attractive promises quickly turn out to be illusions? This session is intended for everyone who already uses cloud services, is considering them, or is planning the next steps for their IT infrastructure. Through seven questions, we will move from cloud promises to real-world architecture, highlighting the key decisions involved in choosing a cloud solution and connecting them with experience gained through the development and use of the PRO.CLOUD platform. If cloud sometimes feels like there is too much magic involved, we will take a closer look at what is a trick – and what is technology.