Joško is a renowned expert in marketing and digital transformation. Until recently, he served as Regional Director at Google, overseeing the Adriatics region, where he was responsible for business development, agency partnerships, and supporting the digital transformation of local companies. Before joining Google, Joško built his career in the media and advertising industries and is considered one of the pioneers who helped educate the local market about the importance of online advertising and analytics. In his youth, he was also a talented footballer, playing for Hajduk Split and representing the former Yugoslavia at youth level.