Rok Pirnat (MCSA BI Reporting) is the CEO of B2 BI and a recognised expert in the field of business intelligence (BI), with a deep understanding of the current technological, organisational and process-related challenges facing the economy. As an ambassador for data-driven decision-making, he has successfully driven its implementation across many Slovenian companies. With extensive experience as a lecturer and consultant, he enthusiastically shares his knowledge on how to make the best use of BI to improve business results. Under his leadership, a first-class team of analysts, BI developers, data engineers and BI trainers work together to create solutions tailored to the specific needs of different organisations. The company is a Microsoft Solutions Partner for Data & AI with the Analytics on Microsoft Azure specialization. Rok is also a passionate about decision-making psychology, management and data analysis. He brings these interests together in the podcast "Bi na rumeni stol / BI on the Yellow Chair", where, alongside experienced guests, he uncovers the secrets of successful business practices and opens up new perspectives on key topics in modern business.