David Vidmar is a technology realist with a passion for solving digital challenges. As Head of IT – Sales and Corporate at GEN-I, he leads a team of dedicated experts while developing strategies and solutions that drive the company's digital and green transformation. His approach focuses on creating new products, digitising and optimising internal processes, and enhancing the customer experience. David enjoys discussing AI, digitisation, data, cloud computing, productivity, IoT, and his conviction that we are living through the most exciting era in IT history.